About
Hi, I’m Rudra. I build revenue systems for growing brands.
For 7+ years I’ve planned and run performance marketing for D2C, e-commerce and B2B tech companies, managing ₹10 Cr+ in ad spend across Google, Meta and search.
7+ years
₹10 Cr+ managed
10X best ROAS lift
My story
Why I work this way.
Early on I kept seeing the same pattern. Brands paid agencies for activity: more campaigns, more posts, more reports. Revenue didn’t move, and nobody could explain why.
So I started from the other end. I look at margins, customer value and the sales cycle first, then decide which channels deserve budget and how they should work together. Google Ads captures demand, Meta creates it, SEO compounds it, and retargeting connects all three.
Today I work with a small number of brands at a time, so each one gets senior attention on both strategy and execution.
Principles
Three rules I don’t break.
01
Growth partner, not a vendor
I learn your margins, your customers and your sales cycle before I touch a campaign.
02
Strategy starts with business goals
Every channel plan traces back to a revenue target, with budgets and timelines agreed upfront.
03
No vanity metrics
If a number doesn’t connect to revenue, ROAS or CAC, it doesn’t lead the report.
Toolkit
The stack I work in.
Your accounts, your data. I work inside the tools you already own.