The challenge
Where things stood
A leading IT services company with strong delivery but almost no online presence. Buyers researching on Google and in AI tools could not find them, so pipeline depended on referrals.
- Little visibility for commercial B2B keywords
- Absent from AI answers when buyers asked for recommendations
- A website that was not built to turn visitors into enquiries
The strategy
What we changed
- Technical SEO foundation. Crawl, speed and indexation issues fixed so every important page could rank.
- Content around buyer keywords. Service and solution pages mapped to high-intent B2B searches and written to convert.
- AEO and GEO frameworks. Answer-first pages, structured data and third-party mentions so AI tools cite the brand.
- Lead capture and tracking. Clear conversion paths and tracking that measure qualified leads, not just traffic.
The results
What changed for the business
Organic search became a predictable pipeline: 150+ qualified leads a month, 100+ keywords in position one and the #1 spot on Google for core services.
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