The challenge
Where things stood
The site had traffic but converted poorly, pages loaded slowly on mobile, and the brand was missing from AI answers across its locations.
- Slow mobile pages losing visitors before they enquired
- Location pages that did not rank locally
- No visibility in AI search results
The strategy
What we changed
- Performance optimisation. Page templates and assets rebuilt, cutting load time from 2.1s to 0.8s.
- Local SEO for every location. Location pages, Google Business Profiles and local citations aligned across the network.
- GEO and AEO implementation. Answer-ready content and consistent brand information so AI tools mention the business.
- Conversion-focused pages. Clear calls to action and enquiry forms on every location page.
The results
What changed for the business
Leads grew 210%, pages now load in 0.8 seconds, and AI mentions of the brand tripled.
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